Apple’s resource based view is a relevant model in analyzing its sources of a competitive advantage as it is shown below: use opportunities or resources competitive neutralize threats through which are costly advantage resource to copy.
Apple's tangible resources are the smartest chief executive officer steve jobs, designers, programmers, engineers, hardware, software, retail stores and suppliers the founder and the current ceo of apple, steve jobs is a key and valuable asset to the company.
In this post, we will look at 1) key resources, 2) types of key resources, 3) key resources and value propositions (section added), 4) key resources according to types of businesses, and 5) two case studies.
Key resources and capabilities the ceo of apple inc, steve jobs, could be the apple's most important resources the apple's designers, programmers, and engineers leverage their unique ability to design and develop its own operating system, hardware, and application software, which are the key capabilities for apple (masi,2009) steve jobs was a precious resource for apple inc.
The apple’s resource strategy can be briefly explained as below: apple inc in order to get its sustainable competitive advantage through first mover advantage, brand reputation, and costumer loyalty.