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Subway was started 43 years ago in the summer of 1965 an enterprising 17 years old young man, fred deluca subway is the market leader in the sub and sandwich shops offering a healthier alternative to traditional fast foods subway‘s annual sales exceeded $ 63 billion, while countless awards and. Training fresh with subway posted on september 26, 2013 by imcclass athletes today are not only known for their moment of fame on the big screen during game day, but also, for their many appearances endorsing popular products, brands, and, restaurants subway is a restaurant chain not only known for their popular array of sandwiches, but.
Sandwich shop subway wants to battle mcdonald’s happy meal head on the fast food chain is prepping its largest marketing campaign ever for its kids meals in hopes of convincing children that veggies can be cooler than cheeseburgers.
Imc introduction this following paper outline an integrated marketing communication (imc) plan for subway restaurantsthe plan will discuss the promotion of subways’ 50th anniversary of operationadvertising and internet marketing strategies will be used to raise awareness towards the target market of health conscience adults from the age 18 - 32. Imc plan for : adapt eyewear december 11th, 2014 desiree’ almodova the plan is to target people who are fashionable and trendy advertisements will be along subway stations, malls, possible busses, and even tv commercials during prime time tv, along with web commercials on youtube, twitter, and facebook.
Subway marketing plan 1 executive summary: subway (restaurants) is an american fast-food franchise owned by doctor’s associates, inc subway was founded by peter buck and fred deluca, with its first restaurant being set up in bridgeport, us in 1965.